Founded and bootstrapped a website builder for creators. Reached 2,000+ creators in the first six months and 5,000+ users overall, owned the pricing and commercial model, and sold the business to AppX.
Role
Founder & Head of Design
Timeline
Sep 2017 – Dec 2020 · Hyderabad · Acquired by AppX
Tools
Figma · Adobe Illustrator · Photoshop
Outcome
Acquired by AppX (YC '21)
Superpage / Selected product view
5K+
Users overall
2017
Founded in Hyderabad
YC
Acquired by Y Combinator-backed AppX
0
Paid marketing spend
Problem
Creators needed a more expressive way to publish, promote, and monetise from one link.
Ownership
Founder-led product strategy, research, UX/UI, brand, pricing, growth, and delivery.
Constraints
Bootstrap from zero with no paid acquisition and a small founding team.
Outcome
5,000+ users overall and acquisition by AppX.
01
Origin & Opportunity
Super Page was born from a personal frustration. In 2017, Instagram's single-link limitation was limiting creators who wanted to share multiple destinations — their store, newsletter, latest video, and social profiles — from a single bio.
Linktree existed, but felt generic and didn't let creators express their brand. I saw an opportunity to build a more designed, customisable, and creator-first alternative — and to build it the way I thought it should work as a designer.
"Super Page felt like it was made by someone who actually understood what it means to be a creator." — Super Page early user, creator survey
I wore every hat: product strategy, UX research, visual design, brand identity, and marketing assets. The engineering was handled by a single developer I brought in — all direction, scope, and QA came from me.
The product grew entirely through word of mouth and creator communities. No paid acquisition, no growth hacking — just a product people genuinely wanted to share.
Early Landing Page · Product positioning evolved around direct creator monetisation, privacy, and a simple path to launch
02
What I Built
🎨
Product Design
Full UX/UI for the creator dashboard and public-facing page — mobile-first, fast-loading, and heavily customisable by design.
🏷
Brand Identity
Logo, colour system, typography, and marketing visual language — built to feel premium without alienating indie creators who were our core early users.
📣
Marketing Assets
All social media assets, product screenshots, and landing page design — designed to drive sign-ups through creator community channels organically.
🔬
User Research
Ran surveys and A/B tests continuously across the user base, using results to prioritise the feature roadmap and sharpen the product's value proposition.
🚀
0→1 Launch
Took the product from concept to live — managing dev sprints, scoping features, and maintaining design quality throughout a fast-moving early-stage environment.
🤝
Acquisition
Negotiated and executed the acquisition by AppX (YC S21) — a validation of both the product and the creator community we'd built organically.
Creator Dashboard · Block-based page management paired with a live mobile preview so creators can build with contextSelling Setup · A focused onboarding flow for turning courses, workshops, files, and consultations into sellable blocks
Theme System · Distinct creator styles built from the same reusable page and navigation patterns
03
Key Lessons
01
Design is distribution
Super Page grew because creators wanted to show it off. The public-facing page was the marketing. Every design decision on the creator's page was also a decision about virality — how shareable, how beautiful, how "I made this with Super Page" did it feel.
02
Founders need to feel the product
Building as a designer-founder meant I used Super Page myself. I felt every friction point firsthand. That tight feedback loop — noticing something wrong, fixing it that week, feeling the improvement — is something I try to recreate even when working for clients.
03
Acquisition is a design outcome
AppX acquired Super Page because of what the product represented — a community, a design philosophy, and a creator-first point of view that aligned with where they were taking their platform. Good design built the thing that was worth buying.
04
Small teams ship better products
One designer, one developer, and direct access to users cut through every process bottleneck that slows down bigger teams. I've since taken that bias toward small, empowered squads into every product role I've held since.
04
Building a sustainable business
I owned the pricing and commercial model alongside product and design. The first 100 users came through personal cold emails and social outreach, with interviews and surveys guiding the MVP.
Superpage reached 2,000+ creators in the first six months and 5,000+ users overall before its acquisition by AppX.
Have something in mind?
Let's make it work.
Ex-Founder, Product Manager & Designer. Based in Dubai.
