ImpactAIQ
ImpactAIQ had a hard deadline — a global conference launch. I designed and managed development of the entire platform, from early PRDs to a fully functional, high-quality MVP shipped on time.
The Challenge
ImpactAIQ approached the partner team with a tight brief: they had a compelling AI-powered platform concept for measuring organisational impact, a funding commitment, and a global conference slot booked for the launch — and no product yet.
The team needed a designer who could move from concept to shipped MVP without losing fidelity or velocity. That meant doing design and product management simultaneously.
— ImpactAIQ Founder
I scoped the MVP, wrote the PRDs, designed the full product, and managed the development team through to a live, demo-ready product — delivered on the conference deadline.
Core product surface: An AI-powered dashboard for organisations to quantify, visualise, and report their social impact — using data inputs from existing systems to generate insights automatically.
Process
Co-authored product requirements documents with the founders, defining the MVP feature set by ruthlessly cutting anything that wasn't essential for conference validation. Mapped user flows for 3 core personas: Impact Officer, Executive Sponsor, and External Auditor.
Built the design system (tokens, components, patterns) before any screen design began. This allowed parallel workstreams — design could proceed on multiple screens simultaneously without creating inconsistency, and dev could start building components before full flows were designed.
Designed all screens at full fidelity — no wireframe phase given the time constraint. Used Figma's Dev Mode with inline annotations for every interactive state, edge case, and responsive breakpoint. Ran daily standups with the dev team to unblock implementation questions in real time.
Led QA reviews in the final two weeks, logging and prioritising visual bugs and interaction issues. Separated must-fix from nice-to-fix to protect the deadline while ensuring the demo flow was flawless.
Outcome
ImpactAIQ launched on schedule at the global event, demoed live to investors and enterprise prospects, and received strong early validation for the product concept. The design system built during the MVP phase continued to be the foundation for post-launch feature development.
From discovery to commercial delivery
I led the product from discovery through launch, combining research, product definition, high-fidelity design and delivery. I also defined the measures used to assess the product after launch.
ImpactAIQ generated $100K+ in product revenue. This is a product outcome, alongside the reusable design system and shipped MVP.
Have something in mind?
Let's make it work.
Ex-Founder, Product Manager & Designer. Based in Dubai.